The team was tasked with recruiting the next generation of Coke consumers and introducing the new 12oz Slim Can by developing and capturing photography for use across multiple consumer touchpoints.

We wanted to do more than just reflect the real moments Gen Z craves...we wanted to reveal how much more reality can be. Through the lens of Coke, we set out to bring a touch of magic to life in each and every moment. By leaning into the joy of real experiences and spontaneous connection, we’re opening up a world of endless possibilities.

My Role: Concept and photo brief development, selects, & retouching
Photographer: Andre Perry